Now that you've integrated Google Analytics into your link, you're going to want to tag the URL with the proper GA tags in order to track all of the data flowing into Google Analytics. Shoplnk provides a specific Google Analytics URL builder to make this process fast and easy.
This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
Detailed explanation and example of each of the campaign parameters.
Use utm_source to identify a search engine, newsletter name, or other source. Example: Google, Facebook, Twitter, Email Marketing, etc.
Use utm_medium to identify a medium such as email or cost-per- click.
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Used for paid search. Use utm_term to note the keywords for this ad.
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.'%}
Examples: logolink or textlink